If you want to give a 15 minute spotlight, please talk with Susan Bennett-White at one of our regular meetings or email her at Susan@Forney.Business
All presenters are required to read and acknowledge the guidelines, here.
All FANG members who have attended regularly (at least 50% of our meetings within the past calendar quarter) are eligible to give a spotlight.
Rules for Presentation
Spotlights at other groups — particularly a popular three-letter group — tend to be sales presentations. And that’s consistent with their sales-oriented philosophy that mandates intra-group service swaps, imposes referral requirements, attendance rules, and so on.
But at FANG, we have a different philosophy. We believe in building relationships, forging friendships, and establishing a strong network of authentic referral partners.
To be consistent with our approach, spotlights at FANG are intended to be training sessions. Their purpose is not for you to deliver a sales pitch, but rather for us to learn about your business so we can identify great leads to refer.
To stay on point, we ask all presenters to follow the following rules:
Spotlights at FANG are not an opportunity to present your latest promotion. We are not providing you fifteen minutes with a captive audience. We all have products and services that we want — need — to sell. But that is not the purpose of networking, and it’s not why FANG exists.
Help us recognize when your offering would be useful, and help us recognize those people who will benefit from doing business with you.
Networking is personal. Videos from parent companies are impersonal. They may tell us about your product or service, but so can you — and so should you. This is your spotlight to teach us how to help grow your business. And we want to help you.
But videos make that difficult. In addition to being dull and sales-oriented, they often leave networking audiences with a negative impression of your capabilities. Perhaps, in the correct setting, they have value. But in a networking setting, they make it seem like you don’t know your business well and need a video to speak on your behalf.
If you’re reaching out to somebody directly and personally because you’d like to get to know them better, want to schedule a one-on-one, or feel that you have some synergy and can work together, then that’s just fine.
If your intent is to SELL, and/or if you’re just going to copy and paste a form letter to make your correspondence appear direct and personal, then that would not be appropriate.
If bringing food, you must supply everything related to the sample — including plates, utensils, napkins.
You must completely remove all samples at the end of the FANG event, including any garbage related to your sampling.
Samples should be provided as examples of your work; it should not be provided to entice on-site sales or signups.
If your sample includes any allergens, you must get approval from the FANG board at least one week in advance so members can be informed of the danger. You must also bring signage to put on your sample table that alerts members to the danger live at the event.