“If you build real relationships, the business will come.”
That sentence is our guiding light. FANG is not a sales group. We’re not a leads group. The people in the room are not the target audience.
FANG is a
-based networking group, and we very firmly believe that the best way to earn referrals is to become friends.
Because we’re friends, it means we know, like, and trust each other.
When we hear about somebody with a need for products or services, we think about our friends first — because friends are at the
top of our mind
, and because we genuinely want them to succeed.
Moreover, because we’ve invested time in developing real relationships, we’re able to give powerful, authentic endorsements that are meaningful and influencial.